Jeremy Lin is currently the backup point guard for the Los Angeles Lakers. As the Lakers hover closer to the lottery than playoff contention, it makes Lin’s contribution that much less impressive. At the peak of “Linsanity” in 2012 his jersey sales were #2 in the NBA, Lin was a hot commodity and instantly went from D-League draw to overnight success. After Mike D’Antoni resigned as coach from the New York Knicks and Jeremy was awarded a generous contract from the Houston Rockets, his star was on the rise. He was supposed to be the savior in Houston, the next coming of Yao Ming. What’s happened since is less than a storybook ending. In Houston, Lin was beaten out by Patrick Beverly as starting point guard then traded to the Los Angeles Lakers where he was initially the starter, but then was surmounted by Ronnie Price. Despite his shortcomings, Lin’s popularity in the Los Angeles is still high. Which raises the question: Would Jeremy Lin attract the same attention if he weren’t Asian? Here is the evidence: – Jeremy Lin’s career average stats are 12 points and 5 assists. – Lin’s a serviceable backup PG, but hard-pressed to be a starter. – Lin’s an unselfish player that likes to get teammates involved, almost to a fault. – Although cerebral, Jeremy can over-think situations which makes him susceptible under pressure. – Houston then, and the Lakers now employed Jeremy for his impact beyond the court. Lin is almost as popular as Kobe Bryant is in China, yet there’s a huge talent discrepancy. One of the main reasons the Lakers traded for Lin was because of his global brand power (besides his trade-friendly expiring contract). With the Lakers in rebuild mode, it was the right business move to feature Jeremy on the same team as Kobe Bryant. The two (Kobe and Lin) haven’t meshed well together and Bryant isn’t afraid to publicly criticize Lin for it. As much as we’d like to believe the Lakers made this decision for basketball reasons, it wasn’t. Lin is NOT in the Lakers future plans, yet both sides can benefit from this temporary partnership. Lin has a huge local and worldwide fan base which has afforded him an international platform to stand on that he must take advantage of while he’s still relevant. Jeremy, the ball’s in your hands. What will you do with it? Share this:Click to share on Twitter (Opens in new window)Click to share on Facebook (Opens in new window)Click to share on Google+ (Opens in new window) One Response Jeremy Lin: Reverse Racism and His Business Impact January 15, 2015 […] Game 7 Network: Jeremy Lin – Reverse Racism and His Business Impact […] Log in to Reply Leave a Reply Cancel ReplyYou must be logged in to post a comment.